Can owner Mike Ashley make any more of a mockery of Newcastle United?
Just as things are starting to settle on the pitch, with the appointment of Chris Hughton on a full-time basis bringing some stability to the team. As the players look focused and steady at the top of the Championship. Mr Ashley makes another decision which destroys another part of this fallen giant.
After recently taking the club off the market, again. Mike Ashley's latest announcement has angered the Toon Army further when he decided to change the name of St. James' Park. Many fans believe that the name of the stadium is a historic part of the club, a name which people from all over the world recognise and associate with Newcastle United. Yet Ashley has used this as a marketing opportunity by simply adding his other companies name to the stadium, just for an extra bit of publicity.
This may actually work in the club's favour, if Ashley's other business 'Sports Direct', the cheap sportswear retailer, increases their revenue, then he may decide on investing that money back into the club. Any extra cash should surely be given to Hughton to spend on players who could help push United to promotion.
But this is Mike Ashley we are talking about. Does he really have the club's future in his best interests? Or is he really just that greedy and want to make more money?
Whoever has future naming rights for the club should seriously consider naming a stand in tribute to the late, great Sir Bobby Robson.
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